We matched the full GoHighLevel toolkit module for module — then included the things they charge extra for. Same capabilities, your brand, one flat price.
Full drag-and-drop builder for multi-step funnels, websites, and landing pages — A/B testing, countdown timers, order bumps, and upsell pages, all wired natively into the CRM.
Included on every planBranded forms and surveys that drop submissions straight into CRM workflows. Every capture becomes an opportunity with instant email/SMS confirmation.
Included on every planAssign tracking numbers to each campaign and know exactly which ad or channel drove the call. Attribute leads and prove ROI without a separate tool.
Included on every planBroadcasts, drip sequences, templates, open/click tracking, and conditional automation branching — with dedicated sending domain support for deliverability.
No per-send feesGoHighLevel: metered per 1,000 sends on top of the plan.
SMS campaigns, automated sequences, and a unified two-way conversation inbox so clients can text leads back and forth without leaving the platform.
No per-segment markupGoHighLevel: billed per text segment plus carrier fees.
Email, SMS, calls, and web chat in one threaded inbox per client — full interaction history across every channel in a single view.
Included on every planPlan, schedule, and publish across Facebook, Instagram, LinkedIn, X, TikTok, and Google Business Profile from one calendar.
Included on every planAutomated review requests after appointments, multi-platform review monitoring, and a central dashboard — bad reviews routed to your inbox before they post publicly.
Included on every planFull CRM with contact management, Trello-style opportunity pipelines, custom fields, tags, smart lists, and complete activity history across every channel — cleanly separated per client.
Included on every planSelf-serve booking, automated reminders, round-robin and group appointments, plus Google/Outlook sync to prevent double-booking — a full Calendly replacement.
Included on every planSend invoices and estimates, take online payments, run recurring billing, and track revenue per client — with Stripe and major processors connected natively.
Included on every planAdvanced if-this-then-that automation: trigger-based workflows that move leads, send messages, update records, and branch on conditions. Build once, run across every client.
Included on every planPackage an entire account setup — funnels, workflows, pipelines, templates — and deploy it to a new client account in minutes. Build a niche once, sell it to a hundred clients.
Included on every planAn AI agent trained on each client's business that answers FAQs, qualifies leads, and books appointments hands-free over SMS, web chat, or voice — around the clock.
Included — not $97/mo per accountGoHighLevel: AI Employee bundle is $97/mo per sub-account, on top of the plan.
Generate email copy, SMS, social posts, and funnel pages with AI, plus an assistant inside the workflow builder that helps construct automations from a prompt.
Included — not meteredGoHighLevel: AI features are pay-as-you-go or part of the paid add-on.
Your logo, colors, and domain across the desktop app and client login. Clients see your brand — never Troy. Included from the first plan, not reserved for the top tier.
From the entry planGoHighLevel: white-label starts at the $297 tier, not Starter.
Your clients get a mobile app with your name and logo in the stores. Included on Scale — no separate setup fee, no quarterly hosting charge.
Included on ScaleGoHighLevel: +$497 setup plus recurring hosting.
Automated client billing through Stripe with subscriptions you control. Set your own prices, keep the spread, and bill clients on autopilot under your brand.
Included on ScaleGoHighLevel: SaaS Mode is the $497 Agency Pro tier only.
Add as many client accounts as you can sell, each fully isolated. No 3-account starter ceiling forcing an upgrade the moment you land your second client.
Unlimited on ScaleGoHighLevel: Starter caps at 3 sub-accounts.
Customizable dashboards and per-client reporting on leads, revenue by source, and booking rates — plus connections to the standard stack: Stripe, Shopify, Facebook, and more.
Included on every planGoHighLevel gives you the platform, then bills you again every time your clients actually use it. Troy gives you the same modules at one flat price — so growth doesn't punish your margin.
Every feature GoHighLevel charges for, included. Brand it, price it below them, and keep the recurring revenue.
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